Branding & Identity
DESIGN that speaks before you do.
Great branding doesn’t just sit on a slide deck: it lives, breathes, and carries the weight of everything you stand for. I’ve always believed that identity design is less about decoration and more about direction. It’s how you introduce yourself to the world, and more importantly, how you’re remembered.
Across my career, I’ve had the chance to create visual identities for companies, campaigns, and causes that needed more than just a cool logo—they needed clarity, cohesion, and a strong point of view. From rebranding a weekly publication to developing entertainment properties seen by millions, I’ve built visuals that don’t just look good. They move.
What excites me most is the challenge of translating big ideas into something instantly recognizable. I love building looks that feel iconic, adaptable, and ready to grow. Whether it’s for a major network, a new initiative, or a movement that’s just finding its voice.
If it has a story to tell, I want to help shape the first impression.
Orlando Weekly
PRINT DESIGN. LAYOUT. PHOTOGRAPHY. CREATIVE DIRECTION.
At the age of 25, I was one of the youngest Creative Directors in recorded history hired for a published magazine. The work I did at Orlando Weekly was some of the proudest of my life, my logo design still dons the front of the magazine to this day, and I put a bright orange box on almost every corner of Orlando, Florida.
The College Audition
REBRAND CAMPAIGN.
During my time designing for the theatre audition prep academy, The College Audition, I had the opportunity to brand (and rebrand) all of their endeavors, including their annual Conservatory and the company itself.
All Elite Wrestling
Branding. Print production. BROADCAST MEDIA.
Designing for AEW meant creating visuals that had to hit hard and live everywhere—from pay-per-view logos to talent marks and special event branding. It was fast, high-stakes, and seen by millions. Some of the most exciting work I’ve ever done.
Come Out With Pride Orlando
GRAPHIC DESIGN. EXPERIENCE CREATION.
Having been the Creative Director of Orlando Pride, I've had the honor of rebranding the organization, as well as themes for the festival itself.
Orlando Forum of Fear Attraction
Graphic Design. ANIMATION. PHOTOGRAPHY. Live event design.
I had the incredible opportunity to team up with Halloween Horror Nights legends Patrick Braillard and Kim Gromoll to brand an all-new haunted attraction to Orlando's International Drive area. Below you'll find the three logos for the attractions.
So how about it?
Let's start creating.
I’ve spent my career building identities that do more than just look sharp: they inspire trust, spark momentum, and elevate the voices behind them. I bring that same energy to every team I join: curiosity, consistency, and a deep love for the work.
If you’re looking for someone who can think big, move fast, and care deeply—I’m ready to bring that to your table.